BEFORE THE SMOKE, THERE WAS TASH.

Before the smoke, there was Tash.
He grew up in Georgia, built his career in the world of Wall Street, and followed the smoke trail from Tennessee to Florida - collecting lessons in leadership by day and flavor by firelight at night. Somewhere between spreadsheets and slow cooks, he found that purpose and passion can taste a lot alike.
Decades later, that same spark fuels Lard Almighty - a dry rub born from balance, belief, and a lifetime of good eating. Because when faith meets flavor, miracles happen -especially over hot coals
Logo

THE LOGO: WHEN WALL STREET MET THE BBQ PIT

A Wall Street career demands discipline, but BBQ demands salvation. Our logo is the bridge. It's an intentional riff on Ayn Rand's Atlas Shrugged—where instead of Atlas holding up the world, it's Tash holding up the divine pig. It's the truth: The pressure of high finance taught us the discipline needed to master the sweet, savory, and smoky balance that carries the weight of your entire weekend cookout. Flavor, redefined by capitalism and smoke.
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The Burden

The Wall Street discipline, the high-stakes pressure, the unyielding pursuit of perfection.

The Almighty Burden

Translating that discipline into the perfectly balanced flavor that carries the weight of your entire cookout.

We carry the flavor. You carry the fork.

DECADES OF SINS, ONE SACRED REVELATION.

Decades later, after countless weekends of tinkering, smoking, and perfecting, came one sacred revelation: Tash's Lard Almighty — a rub so balanced it could make a saint swear and a brisket sing.

This isn't seasoning. It's salvation through smoke.

FLAVOR PROFILE: THE HOLY SPIRIT OF SMOKE

The Science

Lard Almighty was conceived from sacred smoke and culinary science. Each ingredient brings divine depth:

  • Smoked paprika and smoked black pepper deliver the holy smoke
  • Garlic and onion provide the savory foundation
  • Brown sugar balances with blessed sweetness

The Revelation

When these compounds hit your tongue, they light up the same receptors responsible for savory satisfaction. Translation? Your taste buds start speaking in tongues.

The Versatility

But this rub isn't just preaching to the choir of meat lovers. It performs miracles on:

  • Fish and seafood
  • Roasted vegetables

  • Anything that needs divine intervention
Our Commitment

Supporting Our Veterans

1% of pre-tax profits will be donated to non-profits focused on addressing food insecurities for U.S. military veterans and their families.
1%
Pre-tax profits donated